The UX / UI Design Attraction Power of SPR


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         UX / UI TA


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UX / UI Design 

What is UI and UX Design?

UX design stands for user experience design, while UI refers to user interface. A UX designer focusesses on the experience a user has while interacting with a product. They deside what the experience should be, and in doing so are responsible for ensuring the product is useful and enjoyable.

UI design is considered a subset of UX design, but focuses on a product’s visual side. A UI designer is therefore responsible for determining how a user interacts with an interface, such as on an app, website or video game, and how they will use interactive elements to navigate from A to B. 

What is the Difference Between UI and UX?

Both UI and UX design are critical important to the product design process, and though working closely, there are stark differences between the two. Essentially, UX is about a user’s overall experience—what it feels like to use and interact with a product—while UI is about the interface through which users carry out that interaction with the product.

UX is usually completed first, with UX designers executing much of the research that will ensure the direction and development of the product. Once this is done, UI designers will start to work on the visual design and interactive elements. 

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Image by Austin Distel

UX Designer (Amsterdam) 


UX / UI Designer (Paris)

Team vergadering

UX Researcher (Berlin)